YouTube launched an app for watching its videos in virtual reality on the brand-new Daydream View VR headset made by shared parent company Google.
The catch is that, at least for now, you can't check out the app unless you have the Daydream View, a device released Thursday that only works with Google's new Pixel phone.
So, sorry to anyone who owns an Apple iPhone, a Samsung phone or any phone that isn't a Pixel -- in other words, basically everyone. (The Pixel just went on sale Oct. 20).
If you're not up to speed on VR, it's an entertainment format that makes you feel like you're in the middle of the action. It's among the buzziest consumer technologies this year, with tech giants including Facebook, Samsung and Google investing billions to deliver headsets and VR experiences to people more widely.
But using VR is an unfamiliar experience compared with just watching movies and playing video games, and that's led to skepticism that VR will find a wide audience.
YouTube said Thursday in a blog post that its new VR app lets you fully experience YouTube videos shot with 360-degree cameras. You can also watch all of the site's standard clips by "screening" them in a virtual movie theater.
The latter is a tactic that a lot of video companies use. It lets them offer a VR app even if they don't have much VR content. YouTube emphasized the VR content that's available already, including an immersive apartment tour with Meredith Foster, Tastemade cooking videos and breaking news from HuffPost RYOT.