Digital Media

YouTube now tries steering you away from extremist videos

In the first of several technical measures, Google will try to offer videos that counteract terrorist recruiting efforts.

Google's Jigsaw technology effort aims to thwart extremist content.

Google's Jigsaw technology effort aims to thwart extremist content.

Google's YouTube has begun using technology to try to redirect viewers away from extremist videos that can be used to publicize terrorism and recruit new members.

"When people search for certain keywords on YouTube, we will display a playlist of videos debunking violent extremist recruiting narratives," Google said in a blog post Thursday. The approach uses technology from a project called Jigsaw from Google's corporate parent, Alphabet.

The move is the first of several steps Google plans to take to curb extremist content. Google, Twitter, Facebook and Microsoft are cooperating to try to curtail use of their services for terrorist-related content.

Extremist videos are a serious problem for YouTube. Major advertisers like Walmart and PepsiCo have pulled YouTube ads because of racist and anti-Semitic videos.