Google said today it has licensed hundreds of Disney movies for play on YouTube's premium movie channel, making it partners with three of the top six Hollywood studios.
Only a handful of titles will be available for rent immediately, but Google said it expects to add hundreds more in coming weeks. Some of the titles YouTube will feature include "Alice in Wonderland," "Winnie the Pooh," "Cars" and "Cars 2."
Google clearly knows an opportunity when it sees one. Netflix is staggering, having alienated subscribers by raising prices and then spooking them with a proposal to spin off DVD operations.
Rivals are busy trying to convince dissatisfied Netflix customers to give them a try.
Google, however, hasn't done much to promote YouTube's movie channel. But when it comes to easy-to-use access to several thousand films--some of them titles you can't find on Netflix--this is a nice service.
Many people already spend lots of time checking out user-generated films or music videos on YouTube. Turns out it's also relatively easy to jump over to the premium service, key in a credit card number and watch on a PC.