YouTube is looking to help video makers grow their global audience. Google's video hosting platform announced today that videos can now be translated into more than 300 different languages -- from Turkish to Tagalog to Tswana.
"Growing a global audience on YouTube means having your videos reach many people, speaking many languages," YouTube product managers Jeff Chin and Brad Ellis wrote in a blog post today.
YouTube has two types of translating services. One is the automatic caption translation service that uses Google Translate and has Google Translator Toolkit.. The other service translates more uncommon languages by letting users integrate the YouTube Video Manager with the
With the Video Manager, users can translate the videos themselves using the Google Translator Toolkit or invite others to help them out. The Video Manager also allows videographers to watch their video as they translate to make the process easier.
According to YouTube, more than 800 million unique users visit the site monthly and 70 percent live outside of the U.S. in 43 different countries. By translating videos into several languages, videographers have the possibility of increasing their global reach.
"By providing translated captions, you'll not only make your video globally accessible but also improve discoverability in other languages," Chin and Ellis wrote. "Now you can increase your audience by reaching more people around the world."