YouTube and Hulu have yet to officially disclose any numbers for their new live TV products, but according to a CNBC report, they're faring well in wooing cord cutters away from cable TV.
Hulu and Google-owned YouTube both declined to comment on the CNBC story. They also declined CNET's request for confirmation and comment.
But if the numbers are accurate, the new services are off to a decent start and seem to confirm US consumers' growing appetite for online live video as an alternative to traditional cable.
The subscriber numbers are still lower than competitor Sling, which pioneered the movement and ComScore estimates has about 2 million subscribers. Also, DirectTV Now last month reportedly said it has 1 million subscribers. But the two have the advantage of being earlier to the market.