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Your take on Steve Jobs' personal touch? (poll)

Jobs' personal replies to customers are certainly unique for a CEO of a huge company, but Jobs himself is nothing if not unique. But is this approach a good idea?

Matt Hickey
With more than 15 years experience testing hardware (and being obsessed with it), Crave freelance writer Matt Hickey can tell the good gadgets from the great. He also has a keen eye for future technology trends. Matt has blogged for publications including TechCrunch, CrunchGear, and most recently, Gizmodo. Matt is a member of the CNET Blog Network and is not an employee of CBS Interactive. E-mail Matt.
Matt Hickey
Steve Jobs
James Martin/CNET
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