In response to a survey of 2,000 Britons conducted by electronics retailer Comet, almost half of the men polled said they would give up sex for six months in return for a 50-inch plasma TV, according to Reuters.
That compared with just over a third of women who were willing to make the same sacrifice for the big-screen television.
Read the full Reuters story: "Half of UK men would swap sex for 50-inch TV"
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Discuss: Your choice: Sex or a plasma TV
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