We don't care how much our kids love Transformers: There's no way we'll ever let them have one of these. They'd sneak around the house with it and scare us into the coronary ward.
Hasbro's "Optimus Prime Voice Changer Helmet," according to Pocket-lint, "converts the most gentle of voices into the powerful, fearless tones of Optimus himself." The $30 toy, which is scheduled to come out in June, also can be set for "battle phrases" and "conversion sounds" as it transforms from truck to robot and vice-versa. As far as we're concerned, we'd just like to hear it go away.