You Might Have to Start Paying to Watch Some Videos on TikTok
TikTok's new feature, Series, lets some creators put content behind a paywall.
You might have to start paying to see your favorite TikToker make their morning latte or share a makeup routine. On Tuesday, TikTok launched Series, a new feature that lets creators put a collection of videos behind a paywall.
One Series can have up to 80 videos, each up to 20 minutes long, TikTok said in a blog post. The feature is currently available to select TikTokers, but the company said Series will be available for those interested in the coming months.
"Series joins our growing range of monetization solutions as we continue to build new ways for creators to feel valued and rewarded as they inspire and engage our community," TikTok said in the blog post.
Creators will be able to select how much their Series cost, ranging from roughly $1 to $190, according to TikTok spokesperson Maria Jung. For a limited time, TikTokers will be able to keep 100% of their earnings from Series after fees are applied, TechCrunch reported. It's unclear what TikTok's cut will be after that point.
Series is TikTok's latest tool that lets creators make money off the videos they post on the app. In May, TikTok said it was "exploring" an ad revenue sharing program that would provide 50% of the revenue from advertising to the videos of top creators, public figures and publishers that run next to the ads.