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Yoono jumps into group-annotation fray

Share things with people. They'll like you for it. Even better, find other people to share things with, and see what they're looking at. Not sure what to use to do all this? Check out Yoono's new Buzz It feature.

Josh Lowensohn Former Senior Writer
Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.
Josh Lowensohn
2 min read

Yoono is soon to release a new annotation tool for their recommendation-and-bookmarking service. Called Buzz It, the new functionality will be part of Yoono's installable toolbar for Firefox and Internet Explorer. Buzz It closely rivals the usefulness and functionality of Clipmarks, and Grouptivity--giving users a way to archive and share content they find on the Web. The company was showing it off in the exhibition floor at this week's Web 2.0 Expo.

Clicking the new Buzz It button displays a dialogue box that lets you pull in various pieces of media, from whichever page you're viewing, into what Yoono calls a "memo." You can share each memo with others either by posting the memo to your blog or by sending it via e-mail. If you don't already have a blog, Yoono provides all its users with their own pages, complete with an RSS feed, to keep track of all bookmarked and noted items

Users also get a contextual menu option on any Web page to add a link or entire story to one of their memos. This eliminates the need to use bookmarkets or the Yoono toolbar itself.

This new feature reminds me a lot of Grouptivity, which I looked at yesterday. What Yoono has done very well, however, is to give people the option to bookmark several items at once and send those all in a single e-mail. I was pleased to find that instead of having to dig up e-mail addresses, Yoono had integrated Plaxo-like functionality to let you grab your contact lists from a number of e-mail providers. There's also a neat "save to my computer" option, which will export your selections into an HTML file you can open in any browser.

There are a ton of these personal annotation and recommendation tools cropping up, including del.icio.us', StumbleUpon,, and share2me, to name a few. While it's unfair to say there can only be one, Yoono's effort is very user friendly. To get notified of the public launch of the Buzz It-enabled Yoono, there's a sign-up on Yoono's blog.

More shots after the jump.

Personalizing a memo is a little bit like blogging. You can add text, images, video clips, and even smiley faces, as I'm doing here.

To add a site to a memo, just click the Buzz It! button. If you're wondering why some of the items on the left are in French, we're playing with an early build. CNET Networks

The contextual menu lets you pick which of your memos to which you want to save a story or link. In this case, it's a memo full of Webware links. CNET Networks

You can customize each memo's look and feel with skins and a variety of small icons. CNET Networks