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Culture

Yo Yo Ma plays different for Apple

    Apple Computer's latest switcher is cellist Yo Yo Ma. The Mac maker expanded its "Real People" campaign of TV and print ads featuring everyday folks explaining why they switched from a PC to a Mac to relate stories from famous people, such as skateboarder Tony Hawk. According to Apple, the campaign is intended to show consumers that they won't get stranded on a technology island if they switch. The Yo Yo Ma , which ran during Wednesday's episode of "The West Wing," is now posted on Apple's Web site.