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Culture

Yo quiero Xbox?

Taco Bell has signed on as the first promotional partner for the launch of Microsoft's upcoming Xbox game console. Taco Bell will aggressively publicize Xbox and offer major in-store promotions to support the Xbox launch, according to a joint statement. GMR Marketing, which focuses on music and entertainment marketing, orchestrated the alliance. Microsoft plans to spend $500 million to market Xbox, which is expected to hit U.S. store shelves this fall.

Taco Bell has signed on as the first promotional partner for the launch of Microsoft's upcoming Xbox game console. Taco Bell will aggressively publicize Xbox and offer major in-store promotions to support the Xbox launch, according to a joint statement.

GMR Marketing, which focuses on music and entertainment marketing, orchestrated the alliance. Microsoft plans to spend $500 million to market Xbox, which is expected to hit U.S. store shelves this fall.