"We understand that consumers want to champion women entrepreneurs and know that their hard-earned money is going into businesses they care about," Yelp said in a statement Thursday.
The company also said reviews mentioning whether a business is women-owned have increased 20% since 2018 and more than 50% in the last five years. Businesses marked as women-owned had higher average ratings than businesses that weren't, Yelp added. This difference pertains to active US businesses with at least five reviews.
In tandem with the search feature, the company is releasing a list of the Top 100 women-owned businesses in the US.
Yelp has previously added a feature designed to help users withfind appropriate restaurants. The feature, which rolled out last fall, lets people filter for vegetarian, gluten-free, halal, keto, kosher, pescatarian and vegan. In 2018, Yelp added a meant to help solve the dilemma of what to choose at a certain restaurant.
Originally published Feb. 27.
Update, Feb. 28: Adds more information from Yelp.