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Year in review: Google courts controversy

Search giant goes from being tech darling to being feared by rivals and challenged by critics.

5 min read

Year in Review: Google

The Year in Review

Google courts controversy

For Google, 2005 was a pivotal year.

The search company went from being an IPO and tech darling to being feared by rivals, including Microsoft, and challenged in court for its aggressive hiring tactics and its controversial moves to put library books online.

Speculation abounded about Google's future plans, as the company dipped its toes in wireless and video, and launched a project some are guessing will become a massive repository of classified ads. Meanwhile, founders Sergey Brin and Larry Page became billionaires, as Google's stock rose 130 percent after its initial public offering.

The year started out with the public release of U.S. Securities and Exchange Commission documents that revealed that Google's stock grant awards helped create an estimated 1,000 employee millionaires. As the stock rose from $85, when the company went public in August 2004, to as high as $430 in late 2005, more than a dozen Google executives and directors pocketed a combined $4.3 billion, according to Thomson Financial. Several analysts predicted that shares would even hit $500.

February marked the first of the year's bad public relations for Google. The company was criticized for firing an employee over his blog postings, which included criticisms of the company. Later, another employee sued Google, claiming that she was wrongfully terminated before being rehired and then demoted after the company learned that she was pregnant.

Google also was challenged in court by adult Web site Perfect 10 over the search company's use of photos in its image search database, and Google agreed to change the name of its Gmail service to Google Mail in the United Kingdom after being threatened with a copyright lawsuit there.

Even more noteworthy were lawsuits against Google filed over its library book-scanning project and its hiring of a former Microsoft manager. In their lawsuits, the Association of American Publishers and the Authors Guild alleged that Google's plan to scan and digitize major library collections would violate copyright law. Google defended its plan by saying it won't expose more than snippets of in-copyright books without the copyright holder's permission.

Microsoft, meanwhile, sued Google for hiring away top Chinese manager Kai-Fu Lee. Google announced in July its plans to hire Lee to head up its China research lab, which prompted Microsoft to sue in Washington state, alleging that Lee was violating a one-year noncompete agreement that was part of his contract with Microsoft. A settlement in the case was announced Thursday.

Google and Sun announced in October that they would collaborate on work on Sun Microsystems' OpenOffice.org, Java and OpenSolaris, and on Google's Toolbar, disappointing observers who were expecting a bigger announcement.

Among the noteworthy product and service launches from Google were: Google Video; Google Mini, a budget enterprise search appliance; Google Earth with its wow-factor 3D satellite image technology; Google blog search; an RSS reader; Google Talk, a voice-enabled instant-messaging program; and Google Base, a repository for any type of information that people want to be Web-searchable and a project many observers were convinced was an attempt to get into the lucrative online-classifieds market. The company also experimented with selling print ads to its AdWords customers.

Google, known for its secrecy, had observers speculating about its master plan all year. Questions were raised over Google's interest in unused fiber-optic cable, also known as "dark fiber," to build its own global or national network, and its investment in power-over-broadband company Current Communications Group. Google also was given permission to offer free wireless Internet in its hometown of Mountain View, Calif., while San Francisco was considering a bid for the same.

Following the outcry among privacy advocates over Gmail, which was introduced last year, several new Google products stirred similar concerns, namely Web Accelerator and My Search History.

Google also grew at an alarmingly fast rate, hiring 800 new employees in the third quarter alone, with an estimated 1,000 positions still open at the time. High-profile hires included Internet pioneer Vint Cerf and Firefox programmer Ben Goodger.

The company ended the year flush with cash, as a secondary stock offering in September netted more than $4 billion, bringing its bank account balance to about $7 billion. Google also had three blow-out fiscal quarters, including record revenues that nearly doubled in the third quarter to $1.58 billion. Meanwhile, with a stock price at about $425, Google's market capitalization was $120 billion, more than those of Amazon.com and eBay combined.

--Elinor Mills

2005 Highlights

Google riches outed on the Web

Rarely invoked SEC rule reveals stock option haves and have-nots among rank and file, dividing clubby campus.
January 10, 2005

Google blogger: 'I was terminated'

Ex-Googler Mark Jen says blog was the cause, adding that the decision came as a "great shock."
February 11, 2005

Video search ready for playback

Service is another step in the search giant's expansion into more comprehensive media services. Could pay-per-view movies be next?
June 27, 2005

Google mapping enters the third dimension

Search giant launches Google Earth, a satellite mapping service that lets people zoom in for 3D views of buildings and terrain.
June 28, 2005

Google balances privacy, reach

The search giant has to make sure its vast data on customer behavior isn't used to violate privacy.
July 14, 2005

Microsoft sues over Google hire

Lawsuit is response to defection of Kai-Fu Lee, who has been focusing on new search technologies for Redmond.
July 19, 2005

Google unveils instant messaging entry

Search giant unveils Google Talk, an IM program that also allows voice chat. Plus: Cast your vote on Talk.
August 23, 2005

Building an empire to rival Microsoft

Search giant could become more important than Redmond rival, says author who has studied its patents and engineering.
September 21, 2005

Sun and Google shake hands

Multiyear partnership will develop and distribute Google Toolbar, Java, OpenOffice and OpenSolaris--and Google will buy lots more Sun servers.
October 4, 2005

Shares soar on hearty revenue report

Search king beats analysts' estimates, bolstered by strong advertising. "They made a lot of money," one analyst said.
October 20, 2005

Google's battle over library books

As the search giant pushes ahead with its book-scanning project, publishers are crying copyright foul, not fair use.
October 24, 2005

At Google, hiring like it's 1999

The search giant is stocking up on engineers and more as it races to keep pace with its own ambitions.
October 31, 2005

Google Base service goes live

Service allows people to post "all types of online and offline information and images" that may be searchable on several Google sites.
November 15, 2005

Wall Street agog over Google

Analysts set share price targets all the way up to $500, but others worry a lack of revenue diversity could hurt.
November 28, 2005

AOL gets $1 billion boost from Google

The search giant takes a 5 percent stake in America Online for closer ties on ads, IM and video.
December 20, 2005

Behind the headlines

 

Year in Review: Google

The Year in Review

Google courts controversy

For Google, 2005 was a pivotal year.

The search company went from being an IPO and tech darling to being feared by rivals, including Microsoft, and challenged in court for its aggressive hiring tactics and its controversial moves to put library books online.

Speculation abounded about Google's future plans, as the company dipped its toes in wireless and video, and launched a project some are guessing will become a massive repository of classified ads. Meanwhile, founders Sergey Brin and Larry Page became billionaires, as Google's stock rose 130 percent after its initial public offering.

The year started out with the public release of U.S. Securities and Exchange Commission documents that revealed that Google's stock grant awards helped create an estimated 1,000 employee millionaires. As the stock rose from $85, when the company went public in August 2004, to as high as $430 in late 2005, more than a dozen Google executives and directors pocketed a combined $4.3 billion, according to Thomson Financial. Several analysts predicted that shares would even hit $500.

February marked the first of the year's bad public relations for Google. The company was criticized for firing an employee over his blog postings, which included criticisms of the company. Later, another employee sued Google, claiming that she was wrongfully terminated before being rehired and then demoted after the company learned that she was pregnant.

Google also was challenged in court by adult Web site Perfect 10 over the search company's use of photos in its image search database, and Google agreed to change the name of its Gmail service to Google Mail in the United Kingdom after being threatened with a copyright lawsuit there.

Even more noteworthy were lawsuits against Google filed over its library book-scanning project and its hiring of a former Microsoft manager. In their lawsuits, the Association of American Publishers and the Authors Guild alleged that Google's plan to scan and digitize major library collections would violate copyright law. Google defended its plan by saying it won't expose more than snippets of in-copyright books without the copyright holder's permission.

Microsoft, meanwhile, sued Google for hiring away top Chinese manager Kai-Fu Lee. Google announced in July its plans to hire Lee to head up its China research lab, which prompted Microsoft to sue in Washington state, alleging that Lee was violating a one-year noncompete agreement that was part of his contract with Microsoft. A settlement in the case was announced Thursday.

Google and Sun announced in October that they would collaborate on work on Sun Microsystems' OpenOffice.org, Java and OpenSolaris, and on Google's Toolbar, disappointing observers who were expecting a bigger announcement.

Among the noteworthy product and service launches from Google were: Google Video; Google Mini, a budget enterprise search appliance; Google Earth with its wow-factor 3D satellite image technology; Google blog search; an RSS reader; Google Talk, a voice-enabled instant-messaging program; and Google Base, a repository for any type of information that people want to be Web-searchable and a project many observers were convinced was an attempt to get into the lucrative online-classifieds market. The company also experimented with selling print ads to its AdWords customers.

Google, known for its secrecy, had observers speculating about its master plan all year. Questions were raised over Google's interest in unused fiber-optic cable, also known as "dark fiber," to build its own global or national network, and its investment in power-over-broadband company Current Communications Group. Google also was given permission to offer free wireless Internet in its hometown of Mountain View, Calif., while San Francisco was considering a bid for the same.

Following the outcry among privacy advocates over Gmail, which was introduced last year, several new Google products stirred similar concerns, namely Web Accelerator and My Search History.

Google also grew at an alarmingly fast rate, hiring 800 new employees in the third quarter alone, with an estimated 1,000 positions still open at the time. High-profile hires included Internet pioneer Vint Cerf and Firefox programmer Ben Goodger.

The company ended the year flush with cash, as a secondary stock offering in September netted more than $4 billion, bringing its bank account balance to about $7 billion. Google also had three blow-out fiscal quarters, including record revenues that nearly doubled in the third quarter to $1.58 billion. Meanwhile, with a stock price at about $425, Google's market capitalization was $120 billion, more than those of Amazon.com and eBay combined.

--Elinor Mills

2005 Highlights

Google riches outed on the Web

Rarely invoked SEC rule reveals stock option haves and have-nots among rank and file, dividing clubby campus.
January 10, 2005

Google blogger: 'I was terminated'

Ex-Googler Mark Jen says blog was the cause, adding that the decision came as a "great shock."
February 11, 2005

Video search ready for playback

Service is another step in the search giant's expansion into more comprehensive media services. Could pay-per-view movies be next?
June 27, 2005

Google mapping enters the third dimension

Search giant launches Google Earth, a satellite mapping service that lets people zoom in for 3D views of buildings and terrain.
June 28, 2005

Google balances privacy, reach

The search giant has to make sure its vast data on customer behavior isn't used to violate privacy.
July 14, 2005

Microsoft sues over Google hire

Lawsuit is response to defection of Kai-Fu Lee, who has been focusing on new search technologies for Redmond.
July 19, 2005

Google unveils instant messaging entry

Search giant unveils Google Talk, an IM program that also allows voice chat. Plus: Cast your vote on Talk.
August 23, 2005

Building an empire to rival Microsoft

Search giant could become more important than Redmond rival, says author who has studied its patents and engineering.
September 21, 2005

Sun and Google shake hands

Multiyear partnership will develop and distribute Google Toolbar, Java, OpenOffice and OpenSolaris--and Google will buy lots more Sun servers.
October 4, 2005

Shares soar on hearty revenue report

Search king beats analysts' estimates, bolstered by strong advertising. "They made a lot of money," one analyst said.
October 20, 2005

Google's battle over library books

As the search giant pushes ahead with its book-scanning project, publishers are crying copyright foul, not fair use.
October 24, 2005

At Google, hiring like it's 1999

The search giant is stocking up on engineers and more as it races to keep pace with its own ambitions.
October 31, 2005

Google Base service goes live

Service allows people to post "all types of online and offline information and images" that may be searchable on several Google sites.
November 15, 2005

Wall Street agog over Google

Analysts set share price targets all the way up to $500, but others worry a lack of revenue diversity could hurt.
November 28, 2005

AOL gets $1 billion boost from Google

The search giant takes a 5 percent stake in America Online for closer ties on ads, IM and video.
December 20, 2005

Behind the headlines