Yahoo's big lean into content to fuel growth

Marissa Mayer's plan is for Yahoo to be to personalized content what Google is to search and Facebook is to social networks.


Now, Mayer needs to show that her plan is really working. She'll have that opportunity on a quarter-by-quarter basis, but only a few quarters more to use her standard disclaimer on earnings calls: "Getting the company growing at a rate we would like to will take several years."

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