Yahoo vet moves to homepage upstart

Former Yahoo executive Dan Cohen has been named CEO of upstart Pageflakes, a personalized-homepage service backed by venture capital high-flier Benchmark Capital.

At Yahoo, Cohen was in charge of developing and ensuring the success of My Yahoo, a service for customizing news, weather, sports and all the data most interesting to subscribers. At Pageflakes, Cohen will largely take on the same role, but he alsp plans to establish a U.S. headquarters for Pageflakes, which was founded last year in Germany. Former Pageflakes CEO and co-founder Christoph Janz will become chief product officer.

"Dan's stellar track record, relevant expertise and proven ability to manage high-growth businesses adds depth and strong leadership to an outstanding team," Benchmark partner Johan Brenner said in a statement.