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Yahoo reportedly considers deleting Zimbra

A Web e-mail software company may not fit into a media-oriented Yahoo, and so Zimbra could be on the block just two years after being acquired.

Yahoo could be saying goodbye to more than just search while it reinvents itself as a media company.

Boomtown reported Monday that Yahoo is willing to consider offers for Zimbra, the open-source e-mail company it acquired in 2007 for $350 million. Zimbra's technology has been incorporated into Yahoo's e-mail and calendar products but the hosted services it also offers haven't managed to get as much attention as Google Apps.

One of CEO Carol Bartz's priorities since she took over at Yahoo has been to simplify the company's broad array of businesses. Emerging along with that drive to contain Yahoo's sprawling array of businesses is a shift toward Yahoo as a media company, rather than a technology company. In that context, an open-source e-mail software company that hasn't set the world afire doesn't exactly fit.

Google and Comcast are reportedly among the companies kicking the tires on Zimbra, according to Boomtown, although private equity investors might also be involved. The move comes as Yahoo's inner circle is in New York for Advertising Week, where the company is expected to unveil a new marketing campaign centered on personalization during Chief Marketing Officer Elisa Steele's keynote speech at the IAB's MIXX conference.