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Yahoo Photos closure bumps Flickr market share

Flickr took Yahoo Photos' second-place ranking, but Photobucket remains No. 1.

Stephen Shankland Former Principal Writer
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
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  • Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
Stephen Shankland

Yahoo Photos' loss is Flickr's gain.

Flickr's market share has risen as Yahoo Photos' has dropped.
Flickr's market share has risen as Yahoo Photos' has dropped. Hitwise

Yahoo began shutting down Yahoo Photos last month, and now Flickr passed it to become the No. 2 photo-sharing site in terms of Internet traffic in the United States, according to monitoring firm Hitwise.

Flickr now has 6.42 percent of the visits to photo-sharing sites, up from 4.57 percent in March, Hitwise said.

That's a significant jump, but it's not all Yahoo might want: Flickr's 1.85 percentage-point increase was more than offset by Yahoo Photos' 2.6-point drop from 5.79 percent to 3.19 percent. And Flickr also got a boost from incorporation of its images into Yahoo's search at the end of June.

Flickr remains a distant second in U.S. traffic compared with Photobucket, which rose from 41.4 percent market share to 43.52 percent in June, Hitwise said. However, Hitwise researcher LeeAnn Prescott said on her blog, "It is worth noting that Flickr has a truly global footprint and has greater share of the photography category in other markets."