Yahoo Health partners with educational video network
HealthiNation to provide streaming video content to Yahoo's health portal.
Caroline McCarthy Former Staff writer, CNET News
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
Yahoo's health and fitness information site, Yahoo Health, inked a deal on March 12 with HealthiNation, a start-up that produces health-oriented educational videos and digital content for consumer audiences. HealthiNation, which was founded in April 2005, now provides media to Yahoo Health that ranges from 3D animations to on-camera doctors to testimonials from people who have opted to share their health-related experiences.
Yahoo has operated its health portal for some time now, overhauling it into the current Yahoo Health brand in 2002. Despite unique features such as the celebrity health blogs launched in 2005, it still lags behind other major players in the online health market, like WebMD.