Yahoo, Excite team with offline retailers

Ever searching for new ways to penetrate the mass market, online giants such as Yahoo, Excite and America Online have found a gold mine through which to reach untapped users: the offline world.

CNET News staff

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CNET News staff

Jan. 2, 2002 4:43 p.m. PT

latest developments

Ever searching for new ways to penetrate the mass market, online giants such as Yahoo, Excite and America Online have found a gold mine through which to reach untapped users: the offline world.

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