Yahoo and Vodafone team on mobile ads
Customers who accept targeted ads will save on Vodafone services.
Elinor Mills Former Staff Writer
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service and the Associated Press.
Yahoo will be the exclusive provider of display ads on mobile devices in the United Kingdom for Vodafone, the companies said on Tuesday. The ads will start appearing in the first half of next year. Customers who agree to accept targeted ads will be able to save on Vodafone services, according to a news release.
Last month, Yahoo said it was testing mobile ads in the UK. Previously, Yahoo has conducted tests of mobile ads in the UK and Japan, while Google has run mobile ad tests in Europe and Japan.