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Xerox uses Net to address Hawaii shooting

The company quickly turns to the Web to express its concern about a tragic shooting at its offices in Honolulu, Hawaii.

Xerox quickly turned to the Web to express its concern about a tragic shooting today at its offices in Honolulu, Hawaii.

Just hours after the shooting, Xerox posted a statement about the tragedy on the front door of its Web site: "Our foremost concern is for the safety and security of our employees and for the comfort of the families of the victims. Xerox is cooperating fully with authorities."

Corporate Web sites typically are used to market products. But increasingly, companies have used them to provide bulletins to customers--whether it be for product recalls or, in this case, tragedy.

Experts say the Web is becoming a more widely used tool for crisis management among corporations. In November 1996, for example, Odwalla launched a Web site to handle questions about the recall of some of its juices after they were contaminated with bacteria.

A Xerox worker shot and killed seven former coworkers at a Xerox facility in Honolulu. Police said the 40-year-old man had 17 weapons registered in this name. He fired at the workers with a 9mm pistol.

Reuters contributed to this report.