According to a survey released Thursday from new-media consultancy company Interpret, TV viewership has suffered because of the strike, particularly for dramas and sitcoms. Interpret finds that 27 percent of respondents are spending less time watching network series and 12 percent are watching less cable and satellite series.
Conversely, 43 percent of respondents say they are spending more time watching DVD movies and 23 percent say they're watching more DVDs of TV series. Another 26 percent say they are spending more time playing video games.
"The strike makes scripted programming more valuable than ever," Interpret CEO Michael Dowling said. "As top shows disappear from primetime, viewers may go back and view critically lauded TV series they missed the first time around, play more video games, or watch more movies on DVD."
The survey was conducted online on January 11 and 12 among a representative sample of Americans 18 to 49--the demographic coveted by advertisers. It also found that 94 percent of Americans are aware of the writers strike and that about one-third have changed their media consumption habits as a result.