Call us old-fashioned, but we'd think twice before ingesting something billed as a magical elixir created for a game. Yet Japanese distiller Suntory is apparently confident that it will sell thousands of vials containing a special "potion"--77,777 to be exact--to celebrate the 10th anniversary of Final Fantasy VII.
The potent-potable company is teaming with game developer Square Enix to distribute the limited-edition liquid, which Newlaunches says will be sold in Japan starting this September. For the record, the potion is made of "jelly enriched with vitamin B1." Yum.