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HolidayBuyer's Guide
Mobile

Word-of-mouth marketing

Word-of-mouth marketing

Earlier today, we talked about getting others to talk about you on the Web via social networking Web sites and how you have to then make sure you're pleasing customers. We also promised to say why it makes sense to be honest.

The Word of Mouth Marketing Association today codifies its opposition to stealth marketing with a list of things one shouldn't do in business, including misrepresentation, stealth, fake identities, lack of disclosure of who is doing the message, and so on.

Meanwhile, the first pointer on this Microsoft page talks about how to turn your customers into marketers for you.