It's probably an understatement to say that Microsoft is in a hurry to release Windows 8 and the Surface tablets that run on top of it.
Enough of a hurry that Redmond, on Wednesday, needed to make sure you knew that.
I'm guessing the Surface products won't be too far behind.
With Google Nexus 7 on the rise, Microsoft wants to (let's call it a hunch) get in the game before consumers begin focusing too much attention on Android.
Android, you know, the OS that seemed to be stuck in neutral on tablets. Until the $199 Nexus 7 arrived. Now, apparently, Google.
That's only going to whet consumers' appetites. Instant cachet like this is priceless. It's what every vendor (Motorola comes to mind) dreams of. The kind of cachet that has been reserved for Apple's iPad.
Yes, Surface is a different creature. It has a 10.6-inch screen and the Windows 8 Pro version will sport powerful Intel Ivy Bridge processors.
But if the Android tablet's time has finally come, Microsoft will have yet another dragon to slay -- as if the iPad wasn't already enough.
All the latest Apple news, featuring developments on the iPhone, iPad, Macbooks, OS X and much more.
May 26The iPhone 8 could unlock when you press the screen
May 25The first iPhone 8 dummy hands-on is FIRE!
May 25Apple reveals belief in reincarnation
May 25Trump's iPhone reportedly has just one app: Twitter