It's probably an understatement to say that Microsoft is in a hurry to release Windows 8 and the Surface tablets that run on top of it.
Enough of a hurry that Redmond, on Wednesday, needed to make sure you knew that.
I'm guessing the Surface products won't be too far behind.
With Google Nexus 7 on the rise, Microsoft wants to (let's call it a hunch) get in the game before consumers begin focusing too much attention on Android.
Android, you know, the OS that seemed to be stuck in neutral on tablets. Until the $199 Nexus 7 arrived. Now, apparently, Google.
That's only going to whet consumers' appetites. Instant cachet like this is priceless. It's what every vendor (Motorola comes to mind) dreams of. The kind of cachet that has been reserved for Apple's iPad.
Yes, Surface is a different creature. It has a 10.6-inch screen and the Windows 8 Pro version will sport powerful Intel Ivy Bridge processors.
But if the Android tablet's time has finally come, Microsoft will have yet another dragon to slay -- as if the iPad wasn't already enough.
reading•With Google's Nexus 7 rising, Microsoft needs to 'Surface'
Sep 19•A better way to wirelessly charge your iPhone 8 and X?
Sep 19•8 new features in WatchOS 4 you need to know about
Sep 19•Tim Cook on iPhone X: $999 is a 'value price'
Sep 19•iOS 11 is finally here: Best features, how to download and more