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Wired opens NYC gadget store for holidays

Wired opens NYC gadget store for holidays

Dan Ackerman Editorial Director / Computers and Gaming
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications. "Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
Expertise I've been testing and reviewing computer and gaming hardware for over 20 years, covering every console launch since the Dreamcast and every MacBook...ever. Credentials
  • Author of the award-winning, NY Times-reviewed nonfiction book The Tetris Effect; Longtime consumer technology expert for CBS Mornings
Dan Ackerman
In a brand extension we didn't see coming but perhaps should have, tech magazine Wired is opening a retail shop in New York for the upcoming holiday season. Located (just like yours truly) in the high-rent climes of Soho, the store, located at the corner of Wooster and Houston, will exist for only six weeks--from November 18 through December 24.

The official press release says the temporary store will have "more than 65 products ranging from the hot new Motorola PEBL phone to the Ultimate Gaming chair" and promises that "during the weekend, Wired Store shoppers who make purchases will also receive door-to-door shuttle services to their next destination courtesy of a fleet of VW vehicles waiting outside the store."

We're not sure where those cars will be waiting, since there's not exactly a lot of parking around there. Coincidentally, the flagship Apple store is mere blocks away from where Wired will be opening its doors.