Liberty Broadband Interactive Television on Monday finalized its acquisition of Wink Communications, an interactive TV software maker. Liberty Broadband, a unit of Liberty Media, paid about $3 per outstanding share of Wink, making the deal worth about $100 million in cash.
A majority of Wink shareholders approved the merger at the company's headquarters in Alameda, Calif. The company, which develops software to imbed interactivity into TV programming and advertisements in homes with enhanced set-top boxes, will be a wholly owned subsidiary of Liberty Broadband and will be managed by Wink CEO Maggie Wilderotter. "The complementary strengths of LBIT assets will provide a unique opportunity to accelerate the ITV business domestically and globally," Wilderotter said in a statement.