In a recent interview with TV week, David Clark, executive vice president of global advertising for Joost, hinted that the platform may be making the living room trek sooner than some of us thought. In the discussion, Mr. Clark said that in a year from now "we hope you will see Joost in the living room."
To add more momentum to this idea, new Joost CEO Mike Volpi explained that Joost was designed to reside on a number of platforms including a computer, set-top box, television with an internet connection or a mobile phone.
The move to the living room seems like a logical move for Joost. The platform is wildly popular (mostly due to its founder's proven track record), and although it's currently facing some technical issues, the $45 million the company received from a group of investors including CBS and Viacom should help ease the pressure a bit. And it is that close relationship with television companies that will help propel Joost into your living room.
But the real question now is when? Unfortunately no one knows the answer to that question, but look for some significant developments in the coming months.
Joost didn't return requests for comment.
UPDATE: A Joost spokesperson had this to say about the company's alleged move to the living room: "Some recent articles have reported that Joost is moving into the home. While technically possible, the emphasis is all wrong. Joost does want to be in the living room, but it's going to take time. Right now we're focusing on creating the best software for the current platform - the personal computer."