Finally, someone has come up with the neurological explanation for why we can't resist plunging into the endless stream of minute details available online. For why we can surf Web comics for hours, why some games are more engaging than others, and why we can't keep ourselves from message boards and flame wars.
It turns out there's a biological reason--similar to why cats can't stop chasing a laser pointer. What a relief! This whole time we thought it was lack of self-discipline.
Read the full story at The Wall Street Journal: "Why We're Powerless To Resist Grazing On Endless Web Data"