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HolidayBuyer's Guide
Culture

Why Oracle worked so hard to grab Retek

Oracle late Monday put an end to the bidding war with SAP for retail software maker Retek. The database software giant offered $11.25 for each outstanding Retek share and said that SAP had dropped out of the bidding. SAP last Thursday had upped its bid to $11, from its initial offer of $8.50 per share.

Why the fuss over Retek? Both Oracle and SAP see the retail market as one of the few fertile areas left in the enterprise software market, worth perhaps $10 billion. Analysts say many retailers, which have lagged their counterparts in other industries in adopting information technology, and overdue for a spending spree.

Oracle's database and infrastructure software sales team also now gains access Retek's impressive customer list, which includes Best Buy, The Gap, Abercrombie & Fitch, Nordstrom, Britain's Sainsbury's and others.