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Why Baidu outperforms Google in China

I'll be exploring business practices and cultural factors that may have fueled this advantage in an article for <i>China International Business</i> this month.

Graham Webster
Formerly a journalist and consultant in Beijing, Graham Webster is a graduate student studying East Asia at Harvard University. At Sinobyte, he follows the effects of technology on Chinese politics, the environment, and global affairs. He is a member of the CNET Blog Network, and is not an employee of CNET. Disclosure.
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Graham Webster

The question of why Baidu continues to outperform Google in the world's largest internet user-base has fueled much discussion. I explore business practices and cultural factors that may have fueled this advantage in an article for China International Business this month.

But while Baidu leads now, there's a possibility that Google's strength in the "cloud computing" world may lead to gains in the long run.

Check out the article here.