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Who buys big screen TVs? Basketball nuts

Those 100-inch plus TVs aren't for everyone, but Mark Cuban has one.

Every year, TV manufacturers trot out gargantuan screens. And in response, people ask, "Does anyone really buy these things?"

The answer is yes, but they aren't in your ordinary income brackets, says Jeff Samuels, a spokesman for Panasonic.

Panasonic has sold hundreds of its 100-inch plasma TVs, despite much head-scratching among analysts and the press when they came out. Mark Cuban, the billionaire Dancing with the Stars contestant and Dallas Mavericks owner, bought one. A couple of NBA teams have put them in their stadiums.

Hotels and airports also have a fondness for these things.

So when you see the massive TVs unfurled this year, you now know the target market.