Were you a 'weird' kid? Nike wants to hear from you
Contest promoting the new film "ParaNorman" promises movie-themed sneaks to the people who submit the weirdest childhood pictures via Twitter.
- Third place film critic, 2021 LA Press Club National Arts & Entertainment Journalism Awards
Did you consider yourself a "weird" kid growing up? If so, we applaud you! Also, you could win a pair of Nikes.
Not just any Nikes, mind you. Nikes inspired by "ParaNorman," the stop-motion animated adventure that opened last week. The film centers on a misunderstood young outsider with unusual abilities, like being able to talk with the dead.
"You don't become a hero by being normal" declares the site for the shoe giveaway, which is being sponsored by Nike and Laika Studios, also maker of "Coraline," another film about a fantastical childhood.
The Foamposite Nike kicks feature graphics inspired by the "ParaNorman" zombie-grave-escape visual effects (how many shoes can make that claim?); glow-green soles; and pull tabs that say "weird" on one foot and "wins" on the other.
To score a pair, entrants are being asked to tweet photo proof of their childhood weirdness with the hashtag #weirdwins paranorman foamposites.
"There are only 800 pairs of ParaNorman Foamposites," the contest site says, "and only the weird will win them."
The photos are streaming in many per minute, and while some entrants appear to think sitting in a stroller looking cute counts as weird, plenty of adorably geeky snapshots are giving a good kick in the pants to the unoriginal.
Finally, payoff for all the wonderful weirdos of the world.