Week in review: Google changes the channel
With the introduction of Google TV, the search-giant-plus appears to have disrupted yet another market sector. Also, media companies tackle privacy issues.
Google, the search giant and so much more, this week appears to have disrupted yet another market sector with itsintroduction Thursday of Google TV, an Android adaptation that puts regular television and the Web in one user interface.
The announcement stole the show on day two of the Google I/O developer conference during a keynote speech that focused heavily on upgrades to Google's Android smartphone operating system.
With a panel of some of the most important CEOs in the world of consumer electronics (Sony, Best Buy, and Intel, among others), Google declared its intention to, "do what the PC and consumer electronics industries have tried--and failed--to do for years: bring the nearly unlimited content of the Web to the large-screen TV while preserving the tried-and-true television experience that has enraptured three generations of Americans," as CNET's Tom Krazit put it.
Google TV is a technology that will be built into TVs, set-top boxes, Blu-ray players, and other devices that will allow people to do things like use Google Search to find videos from the Web and whoever your channel service provider is, as well as watch full-screen YouTube videos, find shows on Hulu, buy TV shows on Amazon on Demand, among others.
The first partners include Sony, Dish Network, and Logitech. All of them plan to have their first Google TV-based products in stores by fall. Best Buy is going to be the first retailer to sell them.
Also Thursday, the company revealed features for Android 2.2, aka Froyo, with speed and better performance topping the list. Froyo's Dalvik virtual machine, the foundation that actually runs Android applications, includes new technology that runs software two to five times faster for heavy-duty applications, said Vic Gundotra, Google's vice president of engineering, at the Google I/O conference.
On day one of I/O Wednesday, Google continued its pitch for the enterprise, attempting to make the case that businesses should be considering Web-based technologies for their own applications--not just Google's.
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