The strong showing for these sites is yet another indication that people are turning
Hurricane Floyd and the Web | ||
Date | Web site | Page Views |
9/13 |
Weather.com Yahoo Weather MSNBC.com |
3,159,689 1,020,707 1,726,196 |
9/14 |
Weather.com Yahoo Weather MSNBC.com NOAA.gov |
4,435,573 1,118,275 2,259,065 1,861,290 |
9/15 |
Weather.com Yahoo Weather MSNBC.com NOAA.gov |
6,852,248 1,264,626 3,718,827 1,677,412 |
9/16 |
Weather.com Yahoo Weather MSNBC.com NOAA.gov |
3,966,498 1,110,770 3,951,488 788,046 |
Source: Nielsen/NetRatings Overnight Analysis, September 1999 |
Top weather sites including Weather.com, Yahoo Weather, MSNBC, and the National Oceanic and Atmospheric Administration's (NOAA) Web site showed dramatic surges in Net users, according to Nielsen/NetRatings' special report. This was especially the case Wednesday, when Floyd threatened to move closer to shore.
The study added that major events, such as natural catastrophes and large sporting events, often result in traffic spikes for Web sites. During these events, not only does traffic increase, but the time a user remains at a single site also increases, as does the overall number of page views.
Weather.com was the big winner for Floyd coverage, with its traffic jumping from 2.3 percent of all Web users September 13 to 3.6 percent of all users September 15.
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Discuss: Weather Web sites get sunny ratings from Floyd
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