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Watch the Melbourne Cup on Twitter, no log-in needed

It's the race that stops your tweet stream.


Twitter will broadcast the 2016 Melbourne Cup.

Scott Barbour/Getty Images

No more sliding the conference TV out into the break room and making awkward conversation while Gavin from accounts tries to sort the cables -- the Melbourne Cup is coming to Twitter.

The social media platform has announced it will stream the race on November 1 this year as part of an hour-long broadcast, available on mobile, tablet or desktop, either through the Twitter app or in browser. The stream will also work whether or not you're logged into Twitter.

Even as investors and pundits question the future of Twitter, the company is pivoting to become more of a media entity. Twitter has already partnered with the NFL to broadcast Thursday Night Football games worldwide, and the platform has played host to presidential debates between Donald Trump and Hillary Clinton in the lead up to the US election.

The deal with the Victoria Racing Club is Twitter's first commercial streaming arrangement outside the US, and the broadcast will include pre- and post-race commentary and analysis to get you in the mood.

Sportsbet and AAMI have also signed on as sponsors, because it wouldn't be a major Australian sporting event without gambling advertising.