Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
When something goes wrong with a product, it's easy to blame those in charge.
We demand to talk to a supervisor when the call center operative is unhelpful.
In Snoop Dogg's case, he goes straight to the top.
I know this because the entrepreneur and rapper called Bill Gates to heel on Wednesday over his dissatisfaction with Microsoft.
In a pulsating Instagram posting (very NSFW), Snoop Dogg hissed: "A message to Xbox One or Microsoft or whoever the f***. Y'all f*****' server is f*****' wack, man. Y'all going to make me switch to Playstation if y'all don't ever get this s*** fixed. Is it that difficult to play someone online?"
Such appeals, though, can have limited effect. You have to get personal.
So Snoop Dogg continued: "What the f*** is you doing, Bill Gates?! Fix your s***, man."
Would that we could all fix our s*** so easily. In any case, though Gates' current title is "technical adviser" at Microsoft, it's not as if he doesn't have other occupations. Being co-chair of the Bill and Melinda Gates Foundation, for example.
For Snoop, though, Gates is still Microsoft.
Redmond has, indeed, been experiencing issues with Xbox. At the time of writing, the Xbox Live status was "limited" when it comes to social and gaming.
However, Snoop's threat to move to PlayStation -- akin to dumping, some might say, your Windows Phone for an iPhone -- doesn't necessarily promise nirvana. Last week, Sony's gaming platform also suffered difficulties.
Will the words of a potentate such as Snoop Dogg move Microsoft to fix the problem, which the company described on Twitter as "some troubles," more quickly?
A Microsoft spokeswoman told me: "Some users may be experiencing intermittent difficulty with matchmaking, and we're working on a resolution."
Perhaps Snoop will feel the urge to fly to the World Economic Forum at Davos, Switzerland, next week to personally remonstrate with Gates.
Update, 8:25 a.m. PT January 14: Microsoft says the Xbox Live issues are resolved.