Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
How do you impress a New Yorker? Other than by telling them how rich you are.
A tech company decided that the best way was to find the one meter maid in all New York who can lift cars when they're parked illegally.
Such an ability might get you on "America's Got Talent." This meter maid is simply a woman who deals with recalcitrant cab drivers by showing them who's the boss.
She lifts their cabs off the ground and then does a little dance.
It's an ad, of course. In this case, for a new car buying site called Carlister.
What's so different about this site? As far as I can tell it's "The new social platform for buying and selling cars."
Lord, yes. what the world needed was a new social platform for buying and selling cars, because all previous methods had been so depressingly lonely.
You might be wondering, however, what training diet is employed by this wondrous meter maid. Did she OD on Muscle Milk? Does she train with LeBron?
I have to reveal that trickeration was involved. The man behind this oeuvre, Thinkmodo's Michael Krivicka, told me: "We took out the engine and made the front super light. We put tons of weight in the back of the car. So even with the driver sitting inside, the car could be lifted by one person from the front."
He assured me all the bystanders were 100 percent New York real.
The tussle between parking enforcers and obstinate humans (or even humans who are merely in the right) is a difficult one.
Some, though, would prefer displays of superhero strength as a form of communication, rather than the usual "I don't give a damn about you" looks.