Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
It could happen to anyone.
It's the fact that it doesn't that makes it, well, mesmerizingly amusing.
HBH Woolacotts, a UK electronics chain, posted this delightful security camera footage from its store in St. Austell.
All is quiet.
A young man is casually meandering, inspecting the goods.
He arrives at four large-screen TVs displayed one behind the other. He crouches down and begins to examine one.
And then disaster strikes. Not once, but twice. With the result that all four TVs tumble into a state of disrepair.
I can imagine that several stores owners would have been a touch upset. I can imagine that a few might even mutter: "You broke it, you pay for it."
HBH Woolacotts, though, claims it has stiffer upper lips.
On its Facebook page, it managed a remarkably magnanimous comment: "If you think you're having a bad day, spare a thought for this poor customer at our St. Austell store, who managed to damage over £5000 worth of TVs, including a curved 55" OLED! Ouch!"
Indeed, HBH Woolacotts seems to find it all funny too. In response to a Facebook commenter who said that the video proved that it's better to buy online, the store replied: "As long as it's from our website, of course."
HBH Woolacotts didn't immediately respond to a request for comment. Some will wonder how the customer must have felt once he'd wrecked the display. Some will wonder if he had the grace to at least buy something from the store.
I'm still wondering whether this is all a nicely set up ad. Those TVs are remarkably close together, almost perfectly aligned for a domino effect.
Still, there's something charming about the way that the store staff suddenly realize what's happened and one simply puts his hands over his mouth as if to say: "Oh, hell. How am I going to explain this to the manager?"
The poor customer cannot believe what he's done. It's unclear how he managed to push the first TV over. The second part of the disaster was merely caused by his shock at causing the first part of the disaster.
More than 1 million people have already enjoyed his pain in the 48 hours since this was posted to YouTube.
On Facebook, some do indeed believe this is all a fake.
Some fakes are still worth laughing at.