World of Warcraft is a global phenomenon, and Legendary Pictures is reaping the benefits.
"Warcraft", which will launch on Friday in the US, made $46 million on its first day of screening in China, reports Variety. That gives the film the highest first day box office of any non-weekend film in China's history.
It's beaten, however, by "Furious 7", which opened to $63 million on a Sunday last April.
"Warcraft" is based on Blizzard's megapopular World of Warcraft, which at its height had over 12 million players.
Discuss: 'Warcraft' rocks China's world, makes $46 million on opening day
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