Internet phone company Vonage is turning to a former Cingular Wireless to help guide it forward.
Vonage announced Wednesday that Marc Lefar, former chief marketing officer at Cingular, will become the Vonage's new CEO. Lefar, 44, will take over the top spot at the company from Jeffrey Citron, Vonage's founder who stepped in last year to help guide the company through its legal battles and financial issues.
Now that Vonage has made headway through these troubles, Lefar will take over to guide the company's long term strategy. Earlier this week, Vonage said it hadto help it get it back on track. And earlier this year it over patent disputes.
But Lefar has a tough job ahead of him. Vonage faces stiff competition from cable operators that are also offering voice over IP services. And it faces competition from traditional phone companies selling wireless services.