Google may be running into trouble with copyright holders via its YouTube division, but that doesn't mean content creators aren't willing to work with the search engine giant.
The search company has signed deals with Dow Jones, Conde Nast and Sony BMG to syndicate video to multiple sites, according to an article in The New York Times.
The new program uses Google ad-serving technology to play video clips along with ads on third-party sites, with Google, the video producer and the third party splitting the ad revenue.
Is advertising the secret solution to Google's copyright woes?
Blog community response:
"More interesting is what this could mean for other video creators, should the system's economies scale down as well as up. With a small amount of judicious oversight, even the vast wasteland of Youtube content could be leveraged into embedded clip boxes to punch up boring site content elsewhere, perhaps creating a Revver-style payment scheme for Youtubers."
"This is Google video for AdSense, an extension of a program that Google has been running for months but now seems to be kicking-in in a bigger way. It's another way Google is getting into 'TV,' video commercial video distribution through its AdSense network."
--Search Engine Journal
"Google gets it the question will be how they play with the media companies. I would have a hard time believing that Larry Page and Sergey Brin would give into the media companies. Media is just like a web page why does Google need to do deals with established media companies who's only goal is to protect their franchises and put Google over a barrel (with a gun to their head). Did Google give in when popular web pages needed to be crawled? No so why now. With Adsense going video expect more money to flow into the Google money machine."