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Video: A CEO's real importance to a company

CEO is incredibly important to a company. Don Reisinger explores how.

Don Reisinger
CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
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Don Reisinger

CEO is incredibly important to a company. Especially if it's Apple.

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