VHA drives customers to Vodafone with iPhone plans
VHA has released details of its iPhone 4 pricing, revealing a strong bias towards the Vodafone arm of its business.
Vodafone Hutchison Australia (VHA) has released details of its iPhone 4 pricing, revealing a strong bias towards the Vodafone arm of its business.
The new iPhone 4 will be available on both the Vodafone and 3 Mobile networks, but VHA will coerce customers to Vodafone with more competitive pricing. Customers who look to buy an iPhone on an AU$49 cap will receive AU$100 more in calls and messaging value, free calls to anyone with a 3 or Vodafone phone number and an extra 250MB of data to use each month, compared with customers paying the same monthly tariff on the 3 network.
Vodafone customers will also be able to choose an unlimited calls and messaging plan for AU$99 per month, with 2GB of data included. This is an option also open to customers on the rival Optus network, but not available to those who choose to use 3 Mobile.
VHA will also include a bonus 1GB of data on both networks for all new iPhone customers for the life of their contract, making the largest data bundle 3GB on the AU$99 cap.
3 Mobile iPhone 4 plans
| Monthly spend | AU$39 | AU$49 | AU$79 |
|---|---|---|---|
| Cap value | AU$150 | AU$350 | AU$650 |
| Data | 650MB | 1.25GB | 2GB |
| 16GB model | AU$10 | AU$5 | AU$0 |
| 32GB model | AU$14 | AU$10 | AU$0 |
Vodafone iPhone 4 plans
| Monthly spend | AU$29 | AU$49 | AU$69 | AU$79 | AU$99 |
|---|---|---|---|---|---|
| Cap value | AU$180 | AU$450 | AU$650 | AU$800 | Unlimited |
| Data | 550MB | 1.5GB | 1.75GB | 2GB | 3GB |
| 16GB model | AU$18 | AU$5 | AU$0 | AU$0 | AU$0 |
| 32GB model | AU$24 | AU$10 | AU$5 | AU$0 | AU$0 |
Update: Since its original press release, VHA has informed us that 3 Mobile customers can also choose an iPhone on any of their standard cap plans. These plans are identical to the Vodafone iPhone plans with the addition of a AU$119 per-month option with unlimited calls and messaging and a total of 5GB of data a month. This is definitely good news for 3 customers, but doesn't it make the tailored iPhone plans on 3 entirely redundant?