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Verizon's iPhone insults have only just begun

The next Droid ad will reportedly suggest that the iPhone is merely a tool for "giggling-brat-vanity."

It seems as if Verizon Droid's avowedly male positioning will now include finger-pointing, high-pitched taunts, and echoes of "na-na-nana-na".

After revealing that Verizon has placed the iPhone on the Island of Misfit Toys, Ad Age is reporting that in the next Droid ad, the iPhone will be the subject of another touching description.

Apparently, the ad says the Droid "swaps semi-functional, giggling-brat-vanity for a bare knuckle bucket of does."

Oh, yes, the Droid is flexing its youthful muscles. CC Oakley Originals/Flickr

One can never have enough buckets of does in this complex life. And it is refreshing to see someone spending $100 million in an attempt to take on the prom queen of cell phones.

However, these ads heap pressure on the Droid to perform as a phone and, indeed, as an item to be seen with.

Functionality can only take one so far. Somehow, I recall General Motors being the brand of supposed functionality. And that didn't quite, well, function for the company as things turned out.