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Tech Industry

Veridiem scoops up $6 million

Veridiem announced Tuesday that it closed $6 million in funding for its third round. Previous investors North Bridge Venture Partners, Venrock Associates, Infinity Capital and North Hill Ventures contributed to this latest round. The Maynard, Mass.-based company has raised a total of $36 million. Veridiem develops software to plan, measure and improve the marketing of a company's brand.