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Software gets a centralized, Twitter-like news feed

Businesses looking to send out news have yet another outlet, with now allowing companies to send out news bursts in Twitter-like brevity., the "YouTube for start-ups" has a new feature going live on Tuesday morning that lets companies post short updates to their information pages. Similar to Twitter, the messages are limited to just a few hundred characters and other Vator users are simply able to follow a company to keep tabs on what it's doing.

Companies with access can post new updates anytime they'd like, and interact directly with users who can reply in the threaded commented section below each item. Vator has borrowed a page from Facebook in letting users get notified of any changes companies have made, be it edits or additions to the company pages.

Vator Co-founder and CEO Bambi Francisco told me her company isn't trying to replace the idea of the company blog, company Twitter profiles, or online customer support solutions like Get Satisfaction with this news feed. Instead she says it's an attempt to give people a simpler way to keep up with any changes companies have made, while giving the companies a more structured place to post information where they might already be doing so.

Vator has already been testing this out with a handful of companies for the past two weeks. New sign-ups to the service get an offer to sign-up for these companies' updates right from the get go, and all of the information is fed straight into their dashboard.

One thing that's missing, and something Francisco tells me is planned in a future release, is a way to take this stream of information elsewhere. For the time being the only place to get it is in your e-mail in-box through notifications, or on Vator's company pages, both things designed to keep users coming back.

Vator now lets companies post status updates that other users can respond to. The service also tracks changes companies have made to profiles. CNET Networks