Care about conservation but don't know where to start? If you used one of the apps created by 24 developers for the Apps for Earth campaign, you helped the planet without really trying, Apple and the World Wildlife Fund said Friday at Apple's WWDC developers conference in San Francisco.
Launched in April, the Apps for Earth campaign asked developers to add content that would showcase the need to conserve the world's forests, oceans, fresh water, and wildlife. That meant Trivia Crack fans could test their knowledge of, say, the importance of the Amazonian rain forest, while users of SimCity Buildit could construct their own wildlife habitat.
"We are losing our forests at a rate of 48 football fields per minute," Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives, wrote April 14, when Apple and the WWF first announced the 10-day campaign. "Less than one percent of the world's water is fresh and accessible, and today, more than 7 billion people consume 1.5 times what the Earth's natural resources will be able to supply."
All of the more than $8 million raised from participating apps and in-app purchases will support the WWF's conservation work, Apple and the conservation organization said Friday.
To reflect a broader scope, in 1986 the World Wildlife Fund was renamed the World Wide Fund for Nature. In the US and Canada, however, the World Wildlife Fund remains its official name. To avoid confusion, it uses the WWF acronym in all cases.