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Under the Radar: Rafe wrangles start-ups

Watch a live video of Webware editor Rafe Needleman moderating the pitches of 11 social-media start-ups. Judges include Kara Swisher and Robert Scoble.

MOUNTAIN VIEW, CA-- At 1 p.m. PDT, I'm kicking off my sessions at the Under the Radar conference on social-media companies.

First up, we have a few established companies, showing us what they're doing and what they've learned getting there: Shift Control Media, SocialMedia, and Wetpaint.

At 1:30 p.m., I've got my first group of start-ups, the media tools CrowdSpring, Ffwd, Lil'Grams, and PutPlace. The Wall Street Journal's Kara Swisher will be one of the judges in this session. Watch the video here.

There will be a break from 2:45 p.m. to 3:15 p.m., and then we'll see four social-content creation tools: Animoto, Aviary, Big Stage, and Overlay.tv. Robert Scoble will be one of the judges in that session.

Update: The video stream from my laptop isn't working, so I'm removing it from this post. Sorry about that.